When Meantime Brewing Company approached Lazerian, a prominent craft brewery, they issued a challenge: to craft a distinctive piece of furniture within the same timeframe it takes Meantime to brew an exclusive beer for Lazerian.
The outcome was an exceptional bar stool, meticulously fashioned from recycled brewing byproducts. This remarkable piece of furniture was prominently featured as an integral part of the “Make Time For It” pop-up bar, which was revealed in London upon the conclusion of the campaign. A select group of six collaborators, each representing a different key city in the UK, was personally selected to design and construct a unique contribution to the bar, tailored to their individual skills. This collaboration served as a showcase of the remarkable craftsmanship and innovation found throughout the country.
The core concept behind this initiative aimed to commemorate the recently launched “Make Time For It” campaign by Meantime Brewing Company, headquartered in Greenwich. This campaign celebrated the meticulous care and dedication invested in every keg and bottle of Meantime beer, spotlighting the exceptional craftsmanship of their brewers while also applauding the skills and expertise of artisans across the United Kingdom. The challenge was not only to conceptualize and create within a six-week timeframe, mirroring the period it takes for Meantime’s beers to mature and develop their distinct flavors.
Within this compressed six-week window, the project pushed the boundaries of skills and expertise to their limits, resulting in the creation of an ambitious two-seater bar stool crafted from brewer’s waste, utilizing Gmund paper derived from brewers’ spent grain. This exquisitely crafted, tailor-made design drew inspiration from Meantime, their brewery, and their array of beers. The ingenious incorporation of key brewing ingredients transformed what might seem like an ordinary bar stool into a genuine masterpiece of artistry.
Chosen to showcase the abundance of craftsmanship and innovation throughout the country.
Liam Hopkins, Designer and founder at Lazerian, says:
“We’re always trying to push the boundaries of our craft using modern technology, which is in line with Meantime’s approach to brewing traditional beer styles with a modern twist. There’s a lovely synergy between both of our very different crafts and I enjoyed the six week challenge to produce a unique piece inspired by Meantime, their values and beers.”
‘Make Time For It’ launched in Manchester, then Glasgow, Leeds, Bristol, and Brighton, before returning to London. The specially designed pieces from each of the six craftsmen were all featured in Meantime’s ‘Make Time For It’ Pop Up Bar at the end of the campaign.
The bar was open to the public at the London Bridge City Summer Festival, ‘London Riviera’ exhibiting the best of British craft.