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Smouldering Head

Project Year

2022

Client

Sanofi

The Sanofi medical symposium in Amsterdam serves as a pivotal platform for medical experts and researchers to converge, sharing insights and breakthroughs in the realm of medicine. Among the myriad discussions in 2022, one notable focus was on Smouldering disease, an emerging discovery in the early stages of Multiple Sclerosis (MS). To effectively spotlight this newfound medical concern, Sanofi commissioned a striking sculptural installation for ECTRIMS 2022, a collaboration between the Lazerian and typographer Daren Newman.

Large head sculpture with neon lighting. Designed by Lazerian for a medical convention. Orange neon lettering with smoke inside a clear head. Woman in red looking at the sculpture
Large head sculpture with neon lighting. Designed by Lazerian for a medical convention. 3 doctors stood posing with the informational sculpture
Large head sculpture with neon lighting. Designed by Lazerian for a medical convention. Close up of a hand pressing a white button
Large head sculpture with neon lighting. Designed by Lazerian for a medical convention. A female blonde medical profession pressing the button to release the smoke and reveal the message.

In the creation of this installation, the fusion of art and information was paramount. Lazerian and Newman embarked on a journey to craft a piece that transcended mere aesthetics, aiming to illuminate the intricate nuances of Smouldering disease in a visually captivating manner. The resultant masterpiece was a neon brain sculpture, meticulously designed to spell out the message, ‘Smouldering disease is hiding in plain sight/the head fills with smoke’, utilising an innovative mechanism where the lettering remained concealed until a button was activated, revealing the crucial message.

Large head sculpture with neon lighting. Designed by Lazerian for a medical convention. On display in Amsterdam.
Large head sculpture with neon lighting. Designed by Lazerian for a medical convention. A close up of the clear head with a woman with long brown hair photographing the sculpture which is raising awareness for MS

At the core of this sculptural marvel lay a profound concept: the representation of the elusive nature of Smouldering disease during its early stages. The metaphor of the smoke-filled brain symbolised the obscured perception surrounding the ailment, reflecting the challenges in its detection and diagnosis. Conversely, the luminous neon lettering symbolised the clarity that could be attained through early identification and subsequent intervention. By integrating interactivity into the design, viewers were not merely spectators but active participants, engaging with the artwork and, by extension, the underlying medical narrative.

Large head sculpture with neon lighting, A close up of written material with the image of the sculpture on a large printed material. Designed by Lazerian for a medical convention.
A close up of orange neon lights of a clear head sculpture with the lettering inside of it

Sculptural design and 3D visualisations serve as potent tools in raising awareness about pressing medical issues like Smouldering disease. Unlike traditional educational methods, which may rely solely on textual information or static imagery, sculptural installations possess a unique ability to captivate audiences on both an intellectual and emotional level. The tangible presence of a sculpture commands attention, drawing viewers into an immersive experience where they can interact with the subject matter firsthand. In the case of Smouldering disease, the tangible representation of the brain engulfed in smoke serves as a visceral reminder of the insidious nature of the condition, leaving a lasting impression on those who encounter it.

Representation of the clouded Preceptive of smouldering disease

Furthermore, the aesthetic appeal of sculptural design transcends language barriers, making it a universally accessible medium for disseminating information. Whether showcased at medical symposiums, public exhibitions, or online platforms, sculptural installations have the power to spark dialogue, catalyse action, and foster greater awareness about critical health issues. In an era where visual communication reigns supreme, leveraging the power of sculptural design can serve as a potent catalyst for societal change, driving forward the discourse on medical discoveries and ultimately leading to improved outcomes for patients worldwide.

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