Message in a Bottle
Lazerian, alongside Lawless Studio, recently collaborated with Bruichladdich, a sustainable whisky brand, to create an inspiring art sculpture called “Message in a Bottle.” The project aimed to promote the idea of a circular economy and encourage individuals to take responsibility for their environmental impact. Commissioned to promote the Whiskey brands mission to create change, stimulate conversation and lead the way in sustainability and to celebrate Earth Day.
The Earth Day sculpture is a two-meter-tall plastic tree inside a bottle, which is made from Polyethylene Terephthalate (PET), a highly recyclable plastic. PET has a smaller carbon footprint than alternatives, and it is the most recyclable plastic in the world. This makes it an ideal material to use for the sculpture as it aligns with the companies’ sustainability values.
“Working with Bruichladdich on the Message in a Bottle project was an honour and a pleasure. We share similar values when it comes to environmental sustainability, and it was inspiring to create something together that has so much potential to inspire positive change in our communities.” Liam Hopkins
New Growth and Regeneration
The tree inside the bottle represents the potential for new growth and regeneration, and the bottle itself represents the idea of a circular economy. The sculpture is designed to encourage people to make a pledge or promise towards sustainability, with the promise taking the form of seeded paper, which is environmentally friendly paper made from wildflower seeds.
The seeded paper is an essential part of the sculpture, as it encourages people to take action towards a more sustainable future. When someone writes a promise, pledge, or quote on the seeded paper, it is placed inside the bottle, and the tree inside becomes a symbol of hope and potential. As the seeds grow into wildflowers, the pledge comes to life, and the message of sustainability is spread.
The sculpture was inspired by the idea of a “Message in a bottle,” a phrase that originates from the historical practice of sending messages in bottles into the ocean, hoping that they will be received and acknowledged. The sculpture takes this idea and puts a modern, sustainable spin on it, encouraging people to take action towards a more sustainable future.
Hopkins was thrilled to collaborate with Bruichladdich on the project, as both companies share similar values of sustainability and environmental responsibility. The sculpture represents the power of collaboration, creativity, and the potential for positive change. It is a symbol of hope and a call to action towards a more sustainable future.
In conclusion, the “Message in a Bottle” art sculpture created by Lazerian for Bruichladdich is a beautiful and inspiring work of art that promotes sustainability and encourages people to take action towards a more sustainable future. The sculpture’s design, materials, and message are all aligned with the companies’ values of sustainability, making it a powerful symbol of hope and potential for positive change.
The LAZERIAN and Bruichladdich Distillery sculpture will be in Borough Yards in SE1 from 24th April for two weeks and will celebrate Earth Day as well as upholding Bruichladdich’s mantra to “believe in thinking big and starting small” showcasing that nothing we do as individuals, groups and organisations is too small to help Planet Earth