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Gerald book


The international project to exchange inspired designs for Lazerian’s paper dog sculpture, Gerald, had taken over a year of constant discussion with creatives about how they might give him a new coat.
Once the responses had hit three figures, the Gerald exhibition was being planned in earnest and a partnership had been struck with Britain’s distinguished paper manufacturer, James Cropper, there was only one other way to do everyone’s effort justice – produce a beautiful book. All 120 paper dogs, by 101 designers have their own place in the resulting hard-back, limited edition publication. The theme of the project was carried through to the very last detail, with 101 copies of the book made available for purchase at £101. Lazerian and designer, Daren Newman liaised closely with James Cropper based in Cumbria, UK to ensure that both the project and the paper mill’s own product would be done justice by the choice of stock used and print finishes. The range of papers chosen run from 160gsm to 200gsm, lithograph printed using fluorescent inks and foil detail, throughout. The linen-bound book was completed with an enclosed, carton finish by Henry Mills Bookbinding of Birmingham, UK.
After the heavyweight book’s return to the Lazerian studio, the copies were housed in a plywood ‘kennel’, made in house combining the cnc technologies with hand craft, and a DVD copy of the Gerald in New York film enclosed within. A bespoke, wax seal completed the package. While Gerald has toured New York, London and Sheffield, many of the original artists have had chance to meet up with him again, signing a very limited number of these books while they got reacquainted.