Gerald is a paper dog and was born in 2008 as part of a rebrand for British design studio, Lazerian.
Gerald was first launched at the 100% Design event in London, with Lazerian taking a stock of flat packed patterns to sell. He was a total sell out, with every Gerald going to a new home on the first day. In 2012 Gerald was commissioned by Mobo Awards, each shortlisted musician was given a one off customised Gerald. In 2013, The Gerald project was launched at New York design week where 120 Geralds were each customised by some of the worlds finest image makers.