Bloomberg approached Lazerian with the challenge of repurposing their reusable paper and board materials in a way that would remind staff and visitors of their forward-thinking credentials and environmental responsibilities.
Bloomberg is an international news and media organisation with a global presence, and like all large organisations with a substantial, office-based workforce there will inevitably be paper and board waste. Exploring creative solutions to reusing such waste, Bloomberg instigated ‘Waste Not, Want It’, a series of specially commissioned art and design projects. A forward-thinking and design-savvy organisation, Bloomberg approached Lazerian with the challenge of repurposing their reusable paper and board materials in a way that would remind staff and visitors of their forward-thinking credentials and environmental responsibilities.
The result of the brief was Pupa, a digitally designed, hand-made, free-standing habitat sited within the London headquarters of Bloomberg made from reclaimed cardboard and pallets. Inspired by natural habitats, such as cocoons, bee hives, spiders’ nests and weaver birds’ nests, the installation provided a new cardboard meeting room for employees. The continuous form of the walls and ceiling assumes the appearance of a snug and cave-like shelter within the confines of a modern office building, but also references grand, man-made designs such as the vaulted ceilings of church naves.
Cardboard arrived with Lazerian in damp bales, and then taken to be pulped and re-constituted at a factory in the north of England, using machinery installed at the turn of the last century. Pupa was then assembled, utilising the structural and acoustic properties of cardboard by working with individual, triangular components, an intrinsically strong form with which to develop standing and weight-bearing structures.
The numbers which can be extrapolated from the design and build of Pupa reflects the unending, cyclical task faced by living creatures which have to create such organic, regenerative structures to live in or reproduce. 3,972 triangular cardboard borders make up the frame and 3,972 triangle inners fill the exoskeleton to form the tunnel-like shelter, with a further 1,981 units being used to build the table and supporting pillar at the narrowest end. Coincidentally 1981 is the year that Bloomberg was founded. 180 wooden pallets were taken apart for chair frame and legs, all fabricated in Lazerian’s fully-equipped studio, and 252 leather offcuts were reclaimed to cover the chair seats.
Pupa was commissioned for Bloomberg Philanthropy by art and design agency Arts Co. Pupa was noted as one of The Best Interiors in London 2012.