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The Trend Dilemma: Balancing Modern Influence with Authenticity in Art and Design

In the dynamic world of art and design, trends play a significant role in shaping the industry. These trends, driven by shifts in cultural, social, and technological landscapes, often dictate the aesthetics and functionality of contemporary creations within the art market, predicting the biggest art trends for 2024 and how particular styles are emerging as favourites. For art and design companies, the decision to follow or ignore these trends can profoundly impact their success and identity. Here, we explore the reasons both for and against adhering to trends, offering insights into how companies can navigate this complex terrain.

Understanding Trends in Art, Design, and Graphic Design

Trends in art and design refer to prevailing styles, themes, and practices that gain popularity within a specific period in the art world. These can be influenced by various factors such as technological advancements, cultural movements, social issues, and economic conditions. Trends manifest in different forms, including color palettes, materials, shapes, and overall design philosophies.

For example, recent trends have included the rise of minimalism, the use of sustainable materials, the incorporation of technology in interactive art, and the resurgence of retro styles. Understanding these trends helps companies gauge market directions and consumer preferences.

The Case for Following Trends

Market Relevance

Trends reflect current consumer preferences and societal shifts. By incorporating these trends for 2024, which include emerging design trends such as packaging design, logo design, graphic design, and art trends, companies can ensure their offerings are relevant and appealing to their target audience. This can lead to increased sales and market visibility, as customers are often drawn to what’s popular and contemporary.

Almost like a cloud with beautiful colours on a cream background

Competitive Edge

Staying abreast of trends can provide a competitive advantage. Companies that are quick to adopt and adapt to new trends, where design elements like inflatable 3D, fonts, anti-design, and nature-inspired aesthetics take center stage, can position themselves as leaders and innovators within their industry. This agility can attract attention from media, influencers, and potential clients, boosting the company’s profile.

Fresh Inspiration

Trends can serve as a valuable source of inspiration, sparking new ideas and creative directions. By engaging with trends, designers can explore new techniques, materials, and styles, generating creative ideas that enrich their work and push the boundaries of their craft.

Ceramic artworks with indigenous faces covered in colourful clay such as yellow, blue and grey.
A natural landscape piece of art in dark moody colours

Meeting Client Expectations

Clients often look for designs that align with current trends. By following these trends, designers can better meet client expectations and demands, fostering satisfaction and loyalty. This alignment can lead to repeat business and positive word-of-mouth referrals.

Enhanced Collaboration Opportunities

Following trends can facilitate collaboration with other brands, designers, and artists who are also engaged with these trends. This can lead to synergistic partnerships, cross-promotion, and a broader network, amplifying a company’s reach and influence.

Additionally, incorporating these trends into social media graphics can further enhance collaboration and cross-promotion efforts.

A group of artists standing in front of a large sculpture which is a replica of the Windrush

The Case Against Following Trends

Authenticity and Originality

Constantly chasing trends can dilute a company’s unique identity and vision. Originality and authenticity are crucial in establishing a distinctive brand, and incorporating a modern twist by infusing a retro aesthetic with contemporary elements can celebrate nostalgia while keeping the brand fresh. Companies that focus too heavily on trends risk becoming indistinguishable from their competitors, losing the unique elements that set them apart.

Modern interpretation of a famous painting with more modern colours. the scene is a huge crashing wave in blue and white and a orange sun in the background

Longevity and Timelessness

Trends are inherently fleeting, often becoming outdated quickly. Designing with a focus on trends can result in products that have a short lifespan, necessitating frequent updates and redesigns. In contrast, timeless designs, often incorporating organic shapes inspired by nature, have enduring appeal, remaining relevant and valued long after the trend has passed.

Resource Allocation

Adapting to trends can be resource-intensive, requiring significant investments in research, development, and marketing. For smaller companies, this can strain budgets and divert resources from other critical areas, especially when incorporating modern technology such as 3D printing and elaborate lighting. Additionally, there’s no guarantee that investment in a trend will yield a positive return.

A fashionable 3D printed dress on a female model in white
Artwork sculpture from Lazerian which is a huge replica of Theresa May then she was Prime Minister of the UK. The stomach is spilling out plastic waste and the location is a beach

Sustainability Concerns in the Art World

Trends can contribute to a culture of disposability, where items are quickly discarded in favor of the next big thing. This cycle of rapid consumption is at odds with sustainable design practices, but embracing high contrast color palettes can make work accessible to everyone, including those with low vision. Companies committed to sustainability may find that avoiding trends allows them to create products that are more durable and environmentally friendly.

Risk of Over-Saturation

The market can become quickly saturated with trend-driven designs, making it challenging for any single company to stand out. When many companies produce similar products based on the latest graphic design trend, such as 3D surrealism or anime bold, it can lead to a homogenized market where distinguishing oneself becomes increasingly difficult.

Colourful graffiti style art on a New York subway train

The Importance of Individuality

Building a Unique Brand Identity

In a crowded market, individuality is crucial for building a unique brand identity. Companies that prioritize their own vision and creativity over following trends can develop a distinctive voice that resonates with consumers. Utilizing AI tools to create digital art can further enhance this uniqueness, fostering brand loyalty and differentiating the company from its competitors.

2 pages of experimental type in monochrome print

Creative Freedom

By focusing on individuality, companies can exercise greater creative freedom. This allows designers to experiment, innovate, and explore new ideas without the constraints of adhering to current trends, often incorporating experimental typography to push the boundaries of traditional font design. Such an approach can lead to groundbreaking designs that set new benchmarks in the industry.

Authentic Connections with the Audience

Designs that reflect a company’s unique vision and values often create more authentic connections with the audience. Consumers are increasingly drawn to brands that stand for something meaningful and original. By using vibrant colours to create eye-catching and dynamic visual experiences, companies can emphasise individuality and forge deeper, more genuine relationships with their customers.

Manchester artist Lazerian creation of a electronic race car made entirely from e-waste for Envision Racing
Combination of AI artwork and traditional artwork. Colours such as yellows, red, greens etc

Innovation and Leadership

Companies that chart their own course often emerge as industry leaders and innovators. By setting trends rather than following them, graphic designers are exploring new techniques such as heatmap-like color gradients, 3D surrealism, and AI-powered design, influencing the direction of the industry and inspiring others. This leadership position can enhance their reputation and attract top talent and collaborators.

The Psychological Aspect of Trends and Individuality

Trend Fatigue

Consumers can experience trend fatigue, where they become weary of seeing the same styles and concepts repeatedly. This fatigue can diminish the appeal of trend-driven designs. However, by staying ahead of the trends for 2024, which include emerging design trends such as packaging design, logo design, graphic design, and art trends, companies can capture the interest of consumers looking for something fresh and different.

Personal Expression

Art and design are forms of personal expression for both creators and consumers. Following trends may sometimes constrain this expression, as designers might feel pressured to conform rather than explore their true artistic inclinations. Encouraging individuality supports a more genuine and fulfilling creative process, allowing designers to create designs that resonate with a wide audience.

Fine art photography from Jen Kiaba. A surreal piece that is of a woman hanging from a rope with a bandage around her eyes

Finding a Balance

For many art and design companies, the ideal approach lies in finding a balance between following graphic design trends and maintaining a unique, authentic identity. Here are some strategies to achieve this balance:

Ceramic glove- a art piece

Selective Trend Adoption

Rather than embracing every trend, companies can selectively adopt those art and design trends that align with their core values and vision. This allows them to stay relevant while preserving their distinctiveness.

Integrating Trends with Original Ideas

Combining elements of current trends with original concepts can result in innovative and unique designs. This approach leverages the appeal of trends while ensuring the final product remains distinctive and true to the company’s identity by incorporating experimental typography that pushes the boundaries of traditional font design.

Gold leaf in process stating Lazerian- purveyors of modern craft on a green background
A take on a classic art painting using AI aspects. The original piece is Starry Night by Van Gogh but this version has been modified using new Ai technologies

Focusing on Core Strengths

Companies should continually emphasise their core strengths and unique attributes, even when incorporating trends. This focus ensures that their fundamental identity remains intact, providing a stable foundation amidst changing trends. Utilising AI tools to create digital art can be an innovative way to enhance their visual content while staying true to their brand.

Sustainable Trend Practices in the Digital World

Adopting trends with a focus on sustainability can reconcile the desire to stay current with the need for environmental responsibility. Companies can prioritise eco-friendly materials and practices, ensuring their trendy designs are also sustainable. Embracing high contrast color palettes can make work accessible to everyone, especially those with low vision, while still adhering to sustainable practices.

Plastic bottles with different shades of blues material coming out. Used to demonstrate eco-material in art and design and an example of sustainable design Manchester
Industrial Robot Painting with a orange robot arm drawing line drawings of people

Continuous Learning and Adaptation with Modern Technology

Engaging in continuous learning about trends and their origins can help companies understand which trends are likely to have lasting impact and which are fleeting fads. This informed approach, combined with the integration of modern technology, allows for more strategic decisions regarding trend adoption.


The decision to follow or ignore trends is a nuanced one, with significant implications for art and design companies. By carefully considering the benefits and drawbacks, companies can make informed choices that support their long-term goals and values. Whether embracing the latest trends or forging a unique path, the key lies in maintaining a clear vision and a commitment to quality, authenticity, and sustainability. In doing so, companies can create compelling, enduring designs that resonate with audiences today and for years to come.