Sign up to the newsletter

Driving Change: The E-Waste Race Car Takes on Tokyo at the Race Against Climate Change Event

Envision Racing’s mission to catalyse climate action took a bold step forward at the recent Race Against Climate Change™ event in Tokyo. As part of their commitment to inspiring global change, the event featured the Lazerian e-waste race car, shipped all the way from its origins to Tokyo. This striking symbol not only highlighted the pervasive issue of electronic waste but also served as a beacon of hope, inspiring individuals to explore the crucial pillars of reuse, recycle, and repair.

Envision Racing, known for its dedication to making electric mobility and renewable energy mainstream, brought together thought leaders, activists, and enthusiasts to address the urgent need for climate action. Professor Ed Hawkins, renowned for his contributions to climate science and the creator of the globally recognized warming stripes, emphasized the imperative of accelerating electric vehicle battery development in a pre-recorded address. His insights underscored the urgency of the climate crisis and the pivotal role of sustainable technologies in mitigating its impacts.

A shot of a electric race car driver addressing an audience with the Lazerian recover E race car in the background which has been designed and created by Liam Hopkins using used electric waste
Formula E race car made from e-waste. On display at the Formula E world championships.
Close up of the replica race car made using electric waste by Lazerian and Envision Racing
A replica of a electric race car- a world first as its is created soley from e-waste. This will be on display at the United Nations for an ambitious climate action plan
Critical raw materials and valuable materials in the form of electronic boards to raise the issue of electrical and electronic waste. To try to make producer responsibility organisations aware

The impact of promotional objects like the e-waste race car extends far beyond their physical presence. Here are some ways in which functional sculptures and similar initiatives can amplify the message of a campaign:

  1. Visual Representation: Promotional objects serve as tangible representations of complex issues, making them more accessible and relatable to audiences. The e-waste race car vividly illustrates the environmental consequences of unchecked consumerism and the potential for creative solutions.
  2. Engagement and Education: Interactive displays, such as the e-waste race car, foster engagement and facilitate educational opportunities. Visitors to the event can learn about electronic waste recycling and explore avenues for sustainable living, sparking meaningful dialogue and personal reflection.
  3. Inspiration and Action: Promotional objects have the power to inspire individuals to take action. By showcasing innovative solutions to pressing challenges, like the e-waste race car, campaigns like Recover E motivate people to reconsider their consumption habits and embrace sustainable alternatives.
  4. Brand Visibility: Eye-catching installations attract attention and generate buzz, increasing visibility for the campaign and its sponsors. The Lazerian e-waste race car garnered widespread media coverage, amplifying the reach of Envision Racing’s message and reinforcing its position as a leader in sustainable innovation.
A screen with a white Japanese man talking into microphone. Within the room is a live audience as part of the Recover E programme from Envision Racing in tokyo
A shot of the Lazerian replica race car made using electronic waste. On display at the Climate Change convention in Tokyo for Envision Racing
A television screen displaying the words -Race Against Climate Change live from Tokyo by Envision Racing

In conclusion, the inclusion of the e-waste race car at the Race Against Climate Change™ event in Tokyo underscores the transformative potential of art and technology in driving environmental change. Through creative collaborations and visionary initiatives, Envision Racing continues to inspire global action towards a more sustainable future. As we navigate the challenges of the climate crisis, let us harness the power of innovation and imagination to accelerate the race against climate change.